The Boutique Hotel Manager

Boutique Hotel. Just the words get the imagination going. Even before I dog eared the pages of Herbert Ypma's first Hip Hotels book I was fascinated by the world of boutique hotel properties. "How cool would it be to be the general manager of a cool boutique hotel?" I often found asking myself as I flipped through the pages of his magnificent photos. Working hard to make a career out of the hotel industry, I was convinced that I just had to be involved with a boutique hotel someday.

That someday came true, when in 2004 I was invited to be the general manager of what was and still is one of Palm Springs most hip boutique hotels. I left another huge opportunity just to be a part of this amazing world. The art, the design, the vibe. I had never really worked anywhere with a "vibe". A year later and I knew, I knew what many in the hotel business do not...what it is really like to be the gm of a hip, cool boutique hotel. It's not for everyone and amazing for many.

There is a mini storm brewing in the boutique hotel world, one I don't think most involved in this industry are aware of. With more and more boutique hotel operators entering the playground, more and more bad hiring decisions are being made. The right General Mangers are working at the wrong hotels. Like a square peg and a round hole, some things just do not work. Who is to blame and what can be done?

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