Are People Ready For the Changes That Mobile Search Will Bring?

It is quite obvious that things are changing in the search environment and the pace of evolution is quickening. From the consumer's perspective the growth in the use of handsets and netbooks, in particular, is changing the way searches are done every day.

The general perception is that mobile searches are quicker than desktop ones. They provide on-the-go use, whilst desktop search is considered more secure. Mobile search is also changing from a paid search perspective. The decision making process is being shortened, and a decisions are being taken and evaluated in an ever-shorter period of time.

In addition, desktop searchers are becoming more experienced, and more skilled navigators of the Internet. Conversely, in mobile search, consumers are still a long distance from maturity and are currently in the process of learning and adapting to new techniques and technologies offered by new search tools and fancy handsets that have been recently launched in the market.

Therefore, mobile search is more considered a tool that allows consumers to "get information", while on the contrary desktop search is perceived to be a method to "get stuff", and therefore is bound to more high-value user experiences. In the future we can anticipate desktop search to decrease in number but to increase in quality of queries.

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