E-Commerce Consumer Product Review
- Alejandro T. Derosa
- Sep 4, 2021
- 2 min read
Having a products rating and review feature on your e-commerce site can really improve your business. It is a wonderful sales tool to help buyers make their purchasing decision. Over the past few years as online shopping has increasingly grown in popularity, more and more online stores are beginning to use this type of rating and review system. Big name online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This allows consumers to trust both your products and your store.
The majority of online shoppers browse the web to research products before they buy. In fact, studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase a product if there are reviews and 59% value the opinions of real people over that of experts. Online shoppers have grown accustomed to reading and writing reviews as well as basing a product's quality on user ratings.
There are plenty of advantages for having a products rating and review feature included in your online store. Here are just a few of them:
You get free word of mouth advertising
Product reviews are user generated content that is updated often so search engines will keep crawling your product pages
User reviews will contain keywords that you might not have optimized for such as competitor brands, which will also help your search engine rankings
There is a good chance that consumers who write a review on your site will also leave a review on other sites linking back to your product page, thus increasing the amount of backlinks to your site
Consumers are more willing to buy from your store
These reviews will help you figure out which products are worth keeping and which ones you should get rid of
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